The main objective of this institute is to create skilled personals to be ready to enter the industry. The students are provided not only with the theoretical knowledge but they are also given hands on practical trainings. The philosophy of this institute is to provide quality education and nurture the entrepreneurship and leadership qualities of the learners. Beside educational skills the Institute of mass communication film and television studies also aims at creating a better human out of each and every student.
The Institute has been approved by the Department of Higher Education, Govt. of West Bengal and affiliated to the University of Kalyani and affiliated to University Grants Commission to conduct 3yrs. B.A. Hons Degree course in Media Studies and 1yr. Post Graduate Diploma course in Mass Communication & Journalism along with 2 years MA in mass communication and community journalism, following the approved syllabi of the University of Kalyani. The Institute also ensures to provide a legally recognized and accredited degree and diploma certificate after successful completion of the course from the concerned University. Also the governing body of the institute includes luminaries from the field of education, media and corporate to make a cogent body in the field of education sector.
The institute has its well equipped computer lab and editing studio. Practical classes for still and video photography are conducted regularly. Beside this film making is added as a compulsory activity in both degree and diploma courses. The institute also has its own "earn while you learn" project where students are provided with an opportunity to earn by the means of web development. Other than this the students are provided with a platform to showcase their talents through its wall magazine.